Majestic Athletic asked us to create a music and fashion inspired content series to promote their Cool Base jersey.

Our challenge was to create content that had culture at its heart and bring the spirit of L.A (Dodgers) and Detroit (Tigers) to a Eupropean fanbase.  We created the Base II Bass project that matched L.A with Paris and Detroit with Berlin, and used local talent to express the spirit of the teams. 

We created the Base II Bass project (a blend of music and fashion) that matched L.A with Paris and Detroit with Berlin, and used local talent to express the spirit of the teams.  We commissioned two music producers to create original tracks to represent the cities, and from these tracks we designed and created two fashion films.

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